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The 3 A's of Leadership

In an episode of Matt's Mindset Monday, Lee Upton, an entrepreneur and insurance agent with Kentucky Farm Bureau, shares his philosophy on the three A's of business: attitude, action, and adaptability.

Attitude is the first A and is crucial to success.

According to Lee, positivity is key to controlling your mindset and ultimately your happiness. He emphasizes that 90% of our happiness comes from intentional action and genetics, not situational factors. Therefore, by intentionally surrounding ourselves with positivity, we can control our mindset and overcome adversity. A positive attitude can lead to positive outcomes in both personal and professional life.

Action is the second A and involves putting together a business model and taking steps towards growth.

Lee's experience working for Enterprise Rent a Car taught him how to successfully manage and run a business. He applies these principles to his current role with Kentucky Farm Bureau and has found them to be extremely beneficial. Taking action and executing the plan is important for achieving success. Without action, a good idea remains just an idea.

Adaptability is the third A and involves being able to adjust and pivot when things don't go as planned.

Lee emphasizes the importance of seeing adversity as an opportunity and not allowing negativity to control your situation. Being adaptable means embracing change and being open to new ideas. In today's rapidly changing business environment, adaptability is key to staying relevant and competitive.


  • "90% of our happiness comes from intentional action and genetics, not situational factors." This emphasizes the importance of taking control of our lives and intentionally creating positive experiences to increase our happiness. It highlights the fact that external factors like circumstances and events do not have as significant an impact on our happiness as we might think.

  • "Positivity is key to controlling your mindset and ultimately your happiness." This highlights that our mindset is something we can control, and that positivity is a powerful force for shaping our attitude and overall well-being. By choosing to focus on the positive, we can maintain a healthy and productive outlook on life.

  • "See adversity as an opportunity and don't allow negativity to control your situation." This encourages us to reframe our perspective on challenges and setbacks. Rather than seeing them as barriers to success, we should view them as opportunities to learn and grow. By taking a proactive and positive approach to adversity, we can maintain control over our situation and avoid being overwhelmed by negative emotions.

Overall, Lee's philosophy on the three A's provides a matrix to judge how well you're doing in both your personal and professional life. By maintaining a positive attitude, taking intentional action, and adapting to change, you can grow and scale any business.

These three A's are not just limited to business, but can also be applied to personal life. A positive attitude, taking action, and being adaptable can help anyone overcome obstacles and achieve their goals.


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